🎓 WBN Community Builder Academy™

WBN Market Entry System™

Launch The Community • Build The Audience • Find The Publisher

Beginner Quick Start Guide 10 Modules Course v1.0 Updated 06-08-26

Course Progress: 0% · 10 Modules · Community Launch Ready

📘 Course Overview

The WBN Market Entry System™ is the strategy WBN News Corp uses to enter a new community before launching a full local publication.

Instead of launching a website first and then trying to find readers, contributors, journalists, community builders, advertisers, and publishers, WBN begins by building the community through a local BlueSky account.

The BlueSky account becomes the first public footprint of the future WBN community news platform. It is used to build visibility, start conversations, identify local leaders, attract readers, recruit contributors, and prepare the market for a future publication such as Vancouver City News, Burnaby City News, Surrey City News, or any future WBN local edition.

🎯 Learning Objectives

Understand the WBN Market Entry System™
Set up a WBN Community BlueSky account
Apply the correct naming, design, and profile structure
Use the account to attract readers and subscribers
Identify community builders and contributors
Recruit local journalists and content voices
Build the foundation for a licensed WBN publisher
Prepare the community for a full WBN City News platform launch

🧭 The Strategy

Traditional media usually launches the publication first and then tries to find an audience.

Traditional Model
Launch Publication ↓ Find Readers ↓ Find Contributors ↓ Find Revenue

WBN reverses the process.

WBN Market Entry System™
Launch Community ↓ Build Audience ↓ Recruit Contributors ↓ Recruit Journalists ↓ Develop Community Builders ↓ Identify Publisher ↓ Launch Publication

💡 Key Insight

The BlueSky account is not just a marketing channel. It is the first version of the community.

Module 1 of 10

Understanding The WBN Market Entry System™

The purpose of the system is to enter a community early, build local recognition, and create momentum before a full WBN publication is launched.

The community BlueSky account becomes:

A listening post
A relationship hub
A brand builder
A community builder
A contributor recruitment tool
A future publisher discovery tool

🎤 Instructor Tip

Do not treat the account like a billboard. Treat it like the first room in the future community platform.

🚀 Action Assignment

Write one sentence that explains why your community needs a WBN City News account.

Module 2 of 10

Naming The Community Account

Every account should be named clearly so the community immediately understands what it is.

Standard Name Format

WBN Vancouver City News
WBN Burnaby City News
WBN Surrey City News

Handle Options

@vancouvercitynews
@wbnvancouver
@burnabycitynews

Bio Formula

Local news, business, events, people, and opportunities shaping [Community Name]. Part of the WBN News Network.

⚠ Common Mistake

Do not make the account name clever but unclear. Community accounts need instant recognition.

Module 3 of 10

Design And Profile Setup

WBN News Corp sets up the original account, installs the initial design, and provides the launch structure.

Profile Image

Use the official WBN Community City News logo.

Header Image

Use a vibrant local image showing skyline, landmarks, mountains, waterfront, business activity, or community life.

Profile Bio

Clear, local, professional, and community-focused.

Website Link

Link to the current WBN page, pre-launch page, newsletter signup, or future city platform.

🎤 Instructor Tip

The design should make the account look like a real local news brand from day one.

Module 4 of 10

The First 25 Posts

Before active promotion begins, the account should not look empty. Publish a foundation set of posts.

5 Welcome Posts

Introduce the account, mission, and community focus.

5 Community Facts

Share useful information about the community.

5 Local Business Posts

Highlight the business ecosystem.

5 Community Event Posts

Point people to local happenings.

5 Opportunity Posts

Invite readers, subscribers, contributors, community builders, and journalists.

💡 Key Insight

Never invite people to an empty room. Build the first layer of content before asking people to follow.

Module 5 of 10

Building The First Starter Pack

Each community account should create at least one Starter Pack early in the launch process.

Recommended Starter Pack

[Community Name] Community Leaders

Include local businesses, nonprofit leaders, local media voices, associations, chamber members, community organizations, elected officials, creators, and active community accounts.

⚡ Quick Win

Build the first Starter Pack with a minimum of 50 quality local accounts.

Module 6 of 10

Building The First Followers

The goal is not random follower growth. The goal is relevant local follower growth.

Follow

Local businesses

Follow

Local journalists

Follow

Chambers of Commerce

Follow

Community organizations

Follow

Economic development groups

Follow

Community influencers

🚀 Action Assignment

Identify and follow 50 relevant local accounts.

Module 7 of 10

Community Builder Recruitment

Community Builders are the people who help grow the local WBN presence before a licensed publisher is selected.

Look for people who:

Show up consistently
Care about the community
Attend events
Share useful information
Connect people
Have credibility in the local market

Follower ↓ Supporter ↓ Community Builder ↓ Senior Community Builder ↓ Publisher Candidate

🎤 Instructor Tip

The best Community Builders are already doing the work. WBN gives them a platform.

Module 8 of 10

Contributor And Journalist Recruitment

The BlueSky account should actively invite local voices to participate.

Contributors

Business owners, bloggers, photographers, subject-matter experts, community leaders, and local writers.

Journalists

Journalism students, retired journalists, independent reporters, community bloggers, and emerging local media voices.

We are building [Community Name] City News and looking for local voices interested in helping tell the community's story.

💡 Key Insight

Many future journalists start as contributors. Make the first step easy.

Module 9 of 10

Weekly Growth Rhythm

WBN News Corp provides initial training and supports ongoing growth with six-day-a-week training and guidance.

Monday

Community outreach

Tuesday

Local business outreach

Wednesday

Contributor recruitment

Thursday

Journalist recruitment

Friday

Community Builder conversations

Saturday

Community highlights

⚡ Quick Win

Use the weekly rhythm to avoid random posting. Each day has a purpose.

Module 10 of 10

Preparing For A Full Community Platform

The BlueSky account is the entry point. The end goal is a complete WBN community platform.

Examples include:

Vancouver City News
Burnaby City News
Surrey City News
Delta City News
Future WBN Community News platforms

When the community has enough momentum, WBN can move toward Ghost publication launch, newsletter launch, community platform activation, advertiser development, and licensed publisher partnership.

💡 Key Insight

The account starts as social media. It becomes the seed of a full community media platform.

🏆 Course Complete

You have completed:

WBN Market Entry System™
WBN Community Builder Academy™

🎯 WBN Market Entry Scorecard™

Stage 1: Foundation

BlueSky account created
Branding installed
Header created
Bio completed
First 25 posts published
First Starter Pack created

Stage 2: Audience

100 followers
250 followers
500 followers
1000 followers

Stage 3: Community

First Community Builder
First Contributor
First Journalist
First Community Partner

Stage 4: Publication Readiness

5 contributors
2 journalists
1 Community Builder
Publisher candidate identified
Market evaluation completed

Stage 5: Launch

Ghost publication created
Newsletter created
Community platform activated
Official market launch

Core Outcomes

Readers added
Subscribers added
Community Builders identified
Contributors recruited
Journalists recruited
Publisher pathway opened

📚 Next Course

Building and Managing WBN Community Starter Packs™