EventCast™ Launch Brief™
Executive Overview
EventCast™ is a community-powered event platform designed to help residents discover, share, promote, and attend local events.
The platform will serve communities, publishers, chambers of commerce, business groups, non-profits, tourism organizations, and event organizers by providing a centralized destination for local event discovery.
EventCast™ will become part of the growing WBN Cast OS™ ecosystem alongside PaperCast™, PromptCast™, Marketplace™, and SocialLinkCast™.
Problem Being Solved
Many communities suffer from fragmented event promotion.
Events are often scattered across Facebook, websites, community calendars, chamber websites, tourism sites, news sites, and social media.
- Event attendance suffers
- Organizers struggle for visibility
- Residents miss opportunities
- Communities become less connected
Strategic Fit Within WBN
EventCast™ strengthens the WBN ecosystem by creating another community engagement platform.
- PaperCast™ informs communities
- Marketplace™ helps communities discover resources
- PromptCast™ helps communities solve problems
- SocialLinkCast™ helps communities connect
- EventCast™ helps communities gather
Target Users
- Residents: people looking for local events and activities.
- Community Organizations: non-profits, service clubs, associations, and community groups.
- Businesses: organizations promoting networking events, sales events, workshops, and community activities.
- Publishers: WBN publishers seeking to increase local engagement and participation.
- Tourism Organizations: organizations promoting local attractions, festivals, and destination experiences.
Monetization Strategy
- Featured Events
- Sponsored Events
- Event Promotion Packages
- Community Sponsorships
- Local Business Advertising
- Premium Organizer Accounts
- Event Partnerships
- Ticketing Revenue Sharing — future
Publisher Action Items
- Recruit event organizers
- Add local events
- Promote EventCast™
- Feature events in local publications
- Encourage community submissions
- Build local event partnerships
Marketing Strategy
Launch through existing WBN channels:
- WBN News
- Local WBN editions
- Community newsletters
- Social media
- Chambers of commerce
- Business organizations
- Tourism partners
- Community groups
Success Metrics
- Number of events listed
- Monthly visitors
- Event submissions
- Community partners
- Featured event sales
- Sponsor revenue
- Publisher participation
- Event attendance impact
Vision
EventCast™ is not simply an event calendar.
It is a community engagement platform.
Its purpose is to help people discover opportunities, connect with others, support local organizations, and strengthen the communities where they live.
Status: Ready For Blueprint™ Development